It is the first port of call for the digital business transformation of the logistics industry in the Hamburg metropolitan region and Germany. It aims to strengthen Hamburg’s leading position amongst the global hotspots for the logistics and digitalisation and promote a new way of thinking and doing business. At the same time it brings together the market leaders, hidden SME champions, startups, science and research, politics and further education at the leading logistics location in Northern Europe.

De:Hub is a digital hub initiative that aims to connect medium-sized businesses and larger corporates with new innovation partners from scientific and startup communities. The initiative has set up digital hubs in cities all over Germany, each one built to tap into the local expertise by creating common spaces that encourage innovation.